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Global Financial Services Growth Moderates to 3.6%–6.6% as Monetary Policy Normalizes

From 2022 to 2024, the sector's expansion slowed in tandem with central bank tightening, reflecting a post-pandemic stabilization.

By Lucia FerrariJune 15, 20255 min read

From 2022 to 2024, the sector's expansion slowed in tandem with central bank tightening, reflecting a post-pandemic stabilization.

Global financial services growth moderated to a range of 3.6% to 6.6% over the 2022–2024 period, providing the clearest evidence that the post-pandemic expansion is yielding to a period of normalized monetary conditions. This measured deceleration marks a structural shift away from the stimulus-driven surges of 2020 and 2021, as central banks across advanced economies tightened policy to tame inflation and rebalance financial markets.

Growth Moderation in Numbers

Between 2022 and 2024, the global financial services sector registered annual growth of between 3.6% and 6.6%, a notable cooling from the double-digit expansion witnessed during the pandemic recovery phase. The moderation was not abrupt but gradual, reflecting a synchronized global recalibration of financial activity as macroeconomic tailwinds faded. Industry observers point to three principal drivers: rising interest rates that compressed lending volumes, tighter regulatory capital requirements that constrained balance sheet expansion, and a broader shift in consumer and institutional behavior away from the exceptional liquidity conditions of 2020–2021.

The midpoint of this range—approximately 5.1%—suggests that the sector settled into a pace broadly consistent with long-term trend growth in nominal GDP for developed economies, rather than the overheated trajectory that characterized the immediate post-lockdown period. This stabilization, while below recent peaks, represents a healthier baseline that reduces the risk of asset bubbles or excessive leverage accumulation.

Exhibit

Global Financial Services Annual Growth Rate, 2022–2024: 3.6%–6.6%

Range represents observed annual growth moderation

Annual Growth Rate (%) (%)Source: Orionmano Industries

Monetary Policy Tightening

The most direct causal force behind this deceleration was the aggressive monetary tightening cycle led by the Federal Reserve. Beginning in June 2022, the Federal Reserve initiated a program to significantly reduce its holdings of Treasury and agency securities, allowing principal payments from securities held in the System Open Market Account to run off—reinvested only to the extent that they exceeded monthly caps. This quantitative tightening, combined with the most aggressive federal funds rate hiking campaign in four decades, transmitted higher financing costs throughout the global financial system.

The effects were visible in the real economy by late 2023 and throughout 2024. The U.S. unemployment rate, after moving higher over the first half of 2024, stabilized and ended the year at 4.1%—low by historical standards but indicative of a labor market that had cooled from its 2022–2023 extremes. Job vacancies, which had been trending downward, flattened during the second half of 2024, suggesting that the economy had found a new equilibrium. This stabilization of the labor market, a primary objective of the Fed's tightening, reinforced the environment in which financial services firms operated: demand for credit softened, deposit costs rose, and fee-based income streams adjusted to lower transaction volumes.

For financial services firms globally, the pass-through of tighter U.S. monetary policy was amplified by synchronized tightening by the European Central Bank, the Bank of England, and other major central banks. The result was a broad-based reduction in the liquidity that had fueled the sector's earlier expansion.

Banking Sector Capital Accumulation

Despite the headwinds of slowing growth and higher rates, the global banking sector demonstrated remarkable capital generation capacity. According to McKinsey's Global Banking Annual Review 2025, banks generated approximately $3.36 trillion in distributable capital over the 2019–2024 period. This accumulation reflects the sector's ability to retain earnings and strengthen balance sheets even as revenue growth moderated.

The capital buildup has been a critical buffer. Higher net interest margins (due to the lagged pass-through of rate increases to deposit costs) combined with disciplined cost management and lower provisioning for credit losses (as the anticipated wave of pandemic-era defaults largely failed to materialize) allowed banks to generate substantial distributable capital. This capital position provides banks with the flexibility to return value to shareholders through dividends and buybacks, invest in technology and digital transformation, or absorb future shocks.

Importantly, this capital generation occurred against a backdrop of moderating growth, not recession. The sector entered the post-tightening phase with stronger capital ratios, higher liquidity coverage, and improved risk management frameworks compared to previous cycles. This positions banks—and the broader financial services industry—to navigate the next phase of the cycle with greater resilience.

Financial Inclusion Surge

While aggregate growth slowed, one of the most significant structural developments occurred in financial inclusion. The Global Findex Database 2025 reports that in 2024, 40% of adults in developing economies saved in a financial account, representing a 16-percentage-point increase since 2021—the fastest rise recorded in more than a decade. This surge was underpinned by rapid digital adoption: 84% of adults in low- and middle-income countries (LMICs) owned a mobile phone in 2024, with 3 billion smartphone users globally.

The proliferation of mobile money platforms, digital banking applications, and agent banking networks has fundamentally expanded the addressable market for financial services. While the headline growth moderation reflected cyclical tightening, the financial inclusion data reveals a powerful secular trend: millions of previously unbanked and underbanked adults are entering the formal financial system. This expansion of the user base creates new revenue streams for financial institutions through transaction fees, small-balance deposits, microcredit products, and insurance distribution.

The Digital Connectivity Tracker, newly introduced in the 2025 Findex survey, underscores the importance of mobile technology as the primary gateway for financial inclusion. In many African and South Asian economies, mobile money accounts now outnumber traditional bank accounts, and these digital-first customers are driving demand for a range of financial services that did not exist a decade ago.

The normalization of financial services growth, coupled with sustained monetary discipline and accelerating digital inclusion, sets the stage for a more resilient but slower-paced global financial sector in the coming years. The cyclical headwinds of tightening are receding, but the structural tailwinds of inclusion and digitalization are strengthening. For industry participants, the challenge will be to reallocate capital and strategic focus from the high-growth, high-volatility environment of 2020–2021 to a more stable but competitive equilibrium.

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  • global-financial-services
  • monetary-policy-normalization
  • banking-growth
  • financial-inclusion
  • central-bank-tightening