Targeting tournament organization and community building, KOHAI operates from Malaysia with an Indonesia office and claims RM180,000 in accumulated prize money since 2021.
By Daniel Cheung·April 19, 2026·4 min readOrionmano Industries
Targeting tournament organization and community building, KOHAI operates from Malaysia with an Indonesia office and claims RM180,000 in accumulated prize money since 2021.
Company Registration & Corporate Identity
KOHAI (IWG Esports Sdn. Bhd.) is a Malaysia-incorporated esports company registered under the Companies Commission of Malaysia (SSM) with registration number 1361993-D (Company No. 202001005673). The entity is classified as a Small-Medium Enterprise (SME) with fewer than 50 employees, according to its corporate listing on Maukerja, a Malaysian job platform. All intellectual property—including the KOHAI brand, KOHAI Infiniti logo, and related trademarks—is owned exclusively by IWG Esports Sdn. Bhd., as stated on the company's official website. The firm operates under the trade name "KOHAI Esports" and positions itself as a community-driven esports organization focused on mobile gaming and tournament management.
Geographic Presence and Infrastructure
KOHAI maintains physical offices in two Southeast Asian markets. Its headquarters is located at Suite M-04, Mezzanine Floor, Menara Tan & Tan, No. 207, Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia. The company also operates an Indonesia office at Menara Palma, Jl. H. R. Rasuna Said Kav. VI No. 9, Kuningan Timur, Jakarta Selatan, DKI Jakarta 12950. Based on the company's own job listings and recruitment profiles, operations are confirmed across Malaysia, Singapore, and Indonesia—a three-market footprint that positions KOHAI as a regional rather than purely domestic esports service provider. The Kuala Lumpur headquarters is accessible via major public transit nodes including LRT Ampang Park, MRT Ampang Park, and MRT Conlay stations.
Core Services: Tournaments and Community Platform
KOHAI's primary service offering is its proprietary "super app," branded as KOHAI, which functions as a centralized mobile platform for esports community engagement, training, tournament registration, and matchmaking. The app includes social features for profile creation, team formation, content sharing, and player discovery. The company also offers professional coaching sessions, with publicly listed coaches including Dragun (Melaka), RylMitsuno (Johor), Xrayy (Kuantan, Pahang), and Khai01 (Kelantan), each rated 5.0 stars on the platform.
The tournament circuit operated by KOHAI comprises three branded events: the Kohai SEA Championship, the Kohai Championship, and the Kohai Combat Arena Invitational. According to the company's website, KOHAI claims RM180,000 in accumulated prize money given out from 2021 to 2024. This figure represents a four-year aggregate across its competitive circuit. The company's platform also functions as a community hub, enabling users to share updates, find teammates, and engage with other esports enthusiasts within an integrated ecosystem.
Market Positioning within Malaysia's Esports Industry
KOHAI competes in Malaysia's esports market, which has experienced significant growth and government recognition in recent years. According to Data Bridge Market Research, the Malaysia esports market was valued at USD 31.55 million in 2022 and is projected to reach USD 119.28 million by 2032, growing at a compound annual growth rate (CAGR) of 23.55% from 2024 to 2032. An alternative estimate from the Institute of Strategic & International Studies (ISN) cited in a July 2025 Kitamen analysis values the market at approximately USD 347 million as of 2024, using a broader definition that encompasses related digital economy sectors.
The Malaysian government has formally recognized esports as a legitimate industry, with entities such as the Malaysia Electronic Sports Federation (MESF) and Esports Integrated (ESI) providing regulatory frameworks and funding. Major international events including ESL One Kuala Lumpur and PGL's Kuala Lumpur Major have been hosted in the country, underscoring its status as a regional esports hub. Budget 2025 allocated RM10 million for a new esports stadium, further signaling continued government commitment.
KOHAI positions itself as a tournament organizer and esports service provider in this expanding market. Its regional presence across Malaysia, Singapore, and Indonesia, combined with its owned platform infrastructure and four-year tournament track record, differentiates it from purely local operators focused on single-market team management or content creation.
Exhibit
Malaysia Esports Market Size, 2022 vs 2032 (USD Million)
Forecast from Data Bridge Market Research, CAGR 23.55%
The Malaysia esports market is forecast to approximately quadruple in value between 2022 and 2032, according to Data Bridge Market Research's baseline projection. For a firm like KOHAI with an established physical footprint in two capital cities (Kuala Lumpur and Jakarta), a proprietary community platform, and a track record of prize distribution, the structural growth of the Southeast Asian esports service segment represents a potential tailwind. The company's ability to scale its tournament infrastructure, expand its coaching roster, and deepen user engagement on its super app will determine whether it captures a meaningful share of the expanding addressable market. However, KOHAI faces competition from better-capitalized regional tournament operators and major event organizers such as ESL FACEIT GROUP, which already maintain a presence in Malaysia. The company's SME classification and limited disclosed financial metrics suggest constraints on its ability to compete at the tier-one event level, positioning it instead within the grassroots-to-regional tournament niche.
