The segment accounted for nearly half of Malaysia's esports market revenue of $31.55 million in 2024, driven by titles like Mobile Legends and PUBG Mobile.

Mobile and tablets generated approximately USD 15.48 million in esports market revenue in Malaysia in 2024, making it the largest e-platform segment in a total market valued at USD 31.55 million. According to DataBridge Market Research, the mobile and tablet segment accounted for 49.1% of total market revenue, edging out combined PC and console platforms. The segment's dominance reflects Malaysia's high smartphone penetration and the broad accessibility of competitive mobile titles, which have lowered barriers to entry for both players and viewers. Mobile and tablets is also the fastest-growing e-platform segment, with a projected compound annual growth rate (CAGR) of 24.03% from 2025 through 2032.

Mobile and Tablets Lead Platform Revenue with $15.5 Million

The mobile and tablet segment's USD 15.48 million in 2024 revenue positions it as the anchor of Malaysia's esports economy. The remaining USD 16.07 million was generated across PC and console platforms. The near-equal split understates mobile's structural advantages: titles such as Mobile Legends: Bang Bang—which reports over 100 million monthly active users globally—and PUBG Mobile—with more than 1 billion cumulative downloads—drive high engagement and monetization within Malaysia's youth demographic. Mobile esports also benefits from a fragmented device market; affordable smartphones have widened the addressable player base well beyond traditional PC gaming households.

Revenue (USD Million)Source: Orionmano Industries

The data indicates that mobile and tablets generated USD 15.48 million in Malaysia esports market revenue in 2024, making it the largest e-platform segment by a narrow but structurally significant margin. The segment's 24.03% CAGR through 2032 outpaces the broader market average, suggesting that mobile's share will increase over the forecast period.

First/Third Person Shooters Dominate Game Genre Revenue

By game genre, First/Third Person Shooters (FPS/TPS) represented the largest segment in Malaysia's esports market in 2024, with revenue of USD 7.99 million. FPS/TPS is also the fastest-growing genre, with a projected CAGR of 24.86% from 2025 to 2032, according to DataBridge.

The genre's dominance is directly tied to the mobile platform's most popular titles. Mobile Legends: Bang Bang and PUBG Mobile are both FPS/TPS-adjacent or core shooters that have cultivated massive local player bases and viewership. Stellar Market Research notes that viewing habits in Malaysia increasingly favor mobile devices, with platforms like YouTube Gaming and Twitch optimizing their apps for mobile consumption. This alignment between game genre and device accessibility has created a virtuous cycle: popular shooters drive mobile engagement, and mobile engagement deepens the monetization of shooter titles.

The FPS/TPS segment's growth rate—the highest among all game genres analyzed—underscores the structural shift toward competitive shooters designed for mobile play. As developers continue to release mobile-native battle royale and tactical shooter titles, the genre is expected to sustain its revenue trajectory.

Sponsorships and Direct Advertisements Anchor Revenue Streams

Sponsorships and direct advertisements constituted the largest revenue stream in Malaysia's esports market in 2024, generating USD 19.22 million. This segment's size reflects the established reliance on brand partnerships—particularly from telecommunications, consumer electronics, and beverage companies—that have long supported tournament prize pools, team salaries, and event production in the region.

Media rights, by contrast, is the fastest-growing revenue stream, with a projected CAGR of 23.63% over the 2025–2032 forecast period. This acceleration signals a maturing market where broadcast and streaming rights are beginning to command meaningful fees, a trend that has already reshaped esports economics in more developed markets such as South Korea and China. Other revenue streams include merchandise sales, ticketing for live events, and publisher fees from game developers who license tournament IP or operate in-game event passes.

The interplay between sponsorship dominance and media rights growth suggests a transitional phase. While near-term revenue remains anchored to brand advertising, the expanding media rights pipeline could diversify income sources and reduce dependency on cyclical sponsor budgets. For mobile-centric titles, media rights growth may be especially pronounced as streaming platforms compete for exclusive rights to high-viewership mobile tournaments.

Market Forecast Points to Sustained Growth Through 2032

DataBridge projects that Malaysia's total esports market value will reach USD 119.28 million by 2032, expanding at a CAGR of 23.55% from 2025. The mobile and tablet segment's CAGR of 24.03% places it slightly ahead of the total market, reinforcing its position as the primary growth engine. Malaysia is identified as the leading esports market in the region by revenue in 2024, ahead of other Southeast Asian peers.

The growth trajectory is underpinned by structural tailwinds: rising smartphone penetration, increased youth engagement with digital entertainment, and government support for digital innovation and esports infrastructure, as noted by Statista. Stellar Market Research adds that player well-being, sustainability of infrastructure, and accessibility remain potential constraints, but the prevailing demand dynamics favor expansion.

As mobile esports continues to benefit from high smartphone penetration and youth engagement, Malaysia is poised to remain a key regional hub for esports revenue, with mobile and tablets likely to maintain their dominant platform position through 2032.