E-commerce segment crosses $100B GMV and turns profitable; digital financial services revenue grows 34.6%.
By Priya Sharma·April 28, 2026·5 min readOrionmano Industries
E-commerce segment crosses $100B GMV and turns profitable; digital financial services revenue grows 34.6%.
Sea Limited's full-year 2024 GAAP revenue reached $16.8 billion, up 28.8% year-over-year from $13.1 billion, driven primarily by a record-breaking e-commerce performance and accelerating digital financial services growth. The group posted net income of $447.8 million—nearly triple the $162.7 million reported in FY2023—as adjusted EBITDA rose 66.7% to $2.0 billion from $1.2 billion. The results mark a definitive shift from Sea's prior investment-heavy posture toward a model of sustainable cash generation.
FY2024 Financial Highlights: Growth and Profitability
Total GAAP revenue of $16.8 billion reflected a 28.8% increase from $13.1 billion in FY2023. Gross profit improved 23.5% year-over-year to $7.2 billion. Net income attributable to Sea Limited was $447.8 million, versus $162.7 million in FY2023. Adjusted EBITDA roughly doubled to $2.0 billion from $1.2 billion, a 66.7% gain.
The step change in profitability occurred across all segments except Digital Entertainment, which already operated at a high margin. The bottom-line improvement was led by the e-commerce segment's swing to positive adjusted EBITDA and continued strong contributions from both digital financial services and gaming.
E-commerce (Shopee): Dominance and Monetization
GAAP revenue for Sea's e-commerce segment—almost entirely Shopee—was $12.4 billion in FY2024, up 37.9% year-over-year from $9.0 billion. Gross merchandise value (GMV) crossed the $100 billion threshold for the first time, reaching $100.5 billion, up 28.0% year-over-year. Gross orders totaled 10.9 billion, up 33.0%. Adjusted EBITDA turned positive at $155.8 million, compared to a loss of $213.8 million in FY2023.
The monetization story was driven by increasing commission and advertising take rates. Ad revenue rose more than 50% year-over-year in Q4 2024 alone. Shopee also demonstrated sustained international execution: its Brazil operations achieved positive adjusted EBITDA for a second consecutive quarter in Q4 2024, with average monthly active buyers growing more than 40% year-over-year.
Exhibit
Sea Segment Revenue: FY2023 vs FY2024 (USD Billions)
E-commerce and Digital Financial Services drove growth; Digital Entertainment declined.
Revenue ($B)Source: Orionmano Industries
Digital Financial Services (Monee): Accelerating Lending Growth
Digital financial services revenue (Monee) reached $2.4 billion in FY2024, up 34.6% year-over-year from $1.78 billion. The segment's loan principal outstanding hit $5.1 billion in Q4 2024, up 63.9% year-over-year and 10.6% sequentially from Q3 2024's $4.6 billion. Adjusted EBITDA rose 29.5% to $712.2 million.
The lending book expansion outpaced revenue growth, indicating a deliberate push to scale credit products across Southeast Asian markets. The segment's adjusted EBITDA margin remained robust at approximately 30% of revenue, though slightly compressed from the high-thirties range in prior quarters as credit provisioning scaled with loan growth.
Digital Entertainment (Garena): Stabilizing User Engagement
Digital Entertainment (Garena) reported GAAP revenue of $1.9 billion in FY2024, down from $2.2 billion in FY2023, reflecting the ongoing normalization of gaming monetization cycles. However, bookings—which measure cash spent by users rather than GAAP-recognized revenue—grew 18.7% year-over-year to $2.1 billion. Quarterly paying users were 50.4 million in Q4 2024, up 27.2% year-over-year, with the paying user ratio improving to 8.2% from 7.5% in Q4 2023.
Segment adjusted EBITDA rose 30.2% to $1.2 billion, representing 55.8% of bookings—up from 50.9% in FY2023—reflecting improved cost discipline and user monetization efficiency. Average bookings per user held steady at $0.88 in Q4 2024 versus $0.86 a year earlier.
FY2025: A Multi-Segment Expansion Underway
Based on Sea's FY2025 results reported in early 2026, total GAAP revenue grew 36.4% year-over-year to $22.9 billion, with gross profit of $10.2 billion (up 42.2%) and net income of $1.6 billion, more than tripling FY2024's $447.8 million. Adjusted EBITDA rose 75.2% to $3.4 billion.
Segment-level revenue for FY2025 was as follows: Shopee GAAP revenue reached $14.5 billion (up 33.9% from FY2024's $10.9 billion); Monee revenue hit $3.8 billion (up 60.1% from $2.4 billion); and Garena revenue rebounded 26.1% to $2.4 billion, driven by an active user base expansion and deeper paying user penetration.
Management guided for Shopee's FY2025 GMV growth of approximately 20% with improving profitability. In Q1 CY2026, Sea reported revenue of $7.1 billion, up 38.6% year-over-year, exceeding analyst expectations by 6.6% and signaling continued momentum across all three segments.
Sea's trajectory—from a loss-making e-commerce operator to a group generating $447.8 million in net income in FY2024 and $1.6 billion in FY2025—demonstrates a structural shift in its business model. The combination of Shopee's marketplace monetization, Monee's lending acceleration, and Garena's user engagement stabilization positions Sea to sustain margin expansion even as revenue growth moderates toward sell-side estimates of 23.5% over the next twelve months.